If you run or own a business, you can’t just rely on word-of-mouth or your local advertising to bring in revenue and keep your business afloat. You need a website so your business has an online presence, letting people know what you can provide. Not creating a website could mean you get less revenue and sales than you expected. Here are a few tips to help you create a good business site.
Search engine optimization, more commonly known as SEO, makes it possible for your customers to find you online. When you invest in SEO, you make it easier for search engines like Google to know what you do, and therefore, you’ll show higher in search results when people search for your type of services. There are a variety of ways to improve your SEO, including writing relevant content, using metadata, and making your site user-friendly.
Your business website is your business card online, so you need to make a great impression. Your landing page is crucial in forming the right image for your brand. Make sure it gets right to the point and doesn’t wander. You’ll also want to make sure it’s visually appealing since no one wants to spend time on an ugly site.
Building Your List
There is money in having an email list and the best way to build that list is through your website. You can offer them an opportunity to learn more, sign up for a newsletter, or get exclusive offers from your company. Whatever the reason for getting them to sign up, your website is the hook to getting their information. If you can format your website to entice them to sign up for something, you are more likely to keep them as a customer. Make sure to preface any request for information with why it helps them. No one wants a bunch of useless emails.
If your customers aren’t engaged on your site, they are less likely to buy something or come back. A website that doesn’t convert visitors into customers or clients is not helping your bottom line at all and you might as well not have it. To avoid this problem, you need to create more content. You can feature interviews, product demos and reviews, and industry news, allowing your visitors to interact with new content each time they visit.
UI / UX
Web design that is friendly for the user is of the utmost importance when marketing online. If the user doesn’t enjoy using your site or can’t understand how to navigate to specific pages, the odds are high that they’ll leave your site and go to a competitor. Also, Google has started showing preference towards easy-to-navigate sites that convert well to mobile. If you want to do well, you need good user design.
If this all seems overwhelming, don’t panic. You can start small and work from there. Focus on making sure that your website looks nice and it is easy to navigate. Then add things that will interest people who find your website and keep going. It does take work to build a good website, but it isn’t impossible.