Search Engine Optimization, or SEO, is a practice used by digital marketing professionals to help improve a business’s position on search results in Google, Bing, Yahoo, or other search engines. But the term SEO can create confusion and perhaps even some reluctance when dealerships consider their digital marketing strategy against the total marketing dollars they have to spend. Here are five reasons SEO is critical to the success of your dealership:
Improves your site credibility
A high search ranking result is often considered a marker of a business’s credibility. Most people choose business results on the first page of any search result for that reason. People looking for a specific vehicle or repair location will likely choose a highly ranked search result. Regardless of the size of your dealership, you can end up high on the first page of search results if you utilize SEO successfully.
You gain “authority” in your market
Along with searches for vehicles, many people are searching for information about how a vehicle system operates or how to use a feature of the makes and models you sell. If you put yourself on the first search result page with well-designed “how to do this” articles, you will gain authority as a dealership to contact when customers have questions. This will convert to auto sales as customers come back to your trusted dealership for their next vehicle. Also, when your dealership information is considered valuable other sites will link to it which also increases your search result standing.
SEO helps you track your customers
Search data can offer valuable information from the people who visit. Google offers its Analytics platform, as do other search engines, that create a wealth of data about those who visit your pages including:
- Whether they are using mobile devices or computers
- Their location
- Which pages they visit
- How long they stay on the site and each page
- Whether they were directed from social media pages
- And much more!
This information can be useful in determining your target market areas or demographics and how to best utilize your marketing dollars.
Improve organic traffic results
The term “organic” traffic refers to potential customers routed to your website through channels that didn’t cost you anything. The key organic traffic flow is from highly rated search results. If someone puts specific search terms about a car with certain features, you want your website organized and SEO optimized to put you first on the list for local or regional searches.
Outsell your competition
Dealers in a region have similar vehicles in similar price ranges with often similar features. How do you beat your competition? By having SEO carefully structured to put you above the competition when people are looking for cars. It’s an ongoing effort because if you start to let SEO management slip, your competitors will replace you at the top of the search results. Your website needs to be fresh, current, active, and optimized for search engine traffic to be successful.
Rockstar Automotive Events is all about bringing together experts in automotive marketing, allowing them to transfer knowledge to you on a range of subjects including SEO and digital marketing among many others. Our next event is in Las Vegas on March 15-16, 2020. For more information on our events please use our contact page or call 269-775-0002. Register early and come learn how to beat your competition at the marketing game!