Session Topic and Description
Discover the three simple ingredients every profitable automotive Facebook campaign includes. You will master the simple formula to properly budget your Facebook investment to connect prospects with your dealership several times each month. Secondly, learn how to take up as much real estate in your shoppers’ personal newsfeed with thumb-stopping creative. Finally, you will be introduced to measuring your ROI through a process that allows you to measure both your online conversions and offline sales.
Andrew Street is a former Facebook employee, who helped develop and test Facebook’s small business advertising tools. After growing out of his role with Facebook, Street launched Dealer Online Marketing Group (OMG), an award-winning ad agency best known for lead generation with car dealers. Dealer OMG has earned the status of Preferred Marketing Partner with Facebook and is a trusted resource to beta test and review new ad products on the platform. When he is not working with dealerships, Andrew fills his time with his daughter and wife, guest lecturing University marketing courses around Austin, and improving his neighborhood as the president of his HOA.