Session Topic and Description
A Content Gameplan to Maximize the Potency of Every Marketing Dollar
This session will provide actionable insights that dealers of every size can implement for their website, social media, and paid search strategies, as well as dive into the major differences between traditional and programmatic media. Those who attend will walk away with a greater understanding of the free tools available to them in order to plan, prioritize, and execute tactical content marketing to make every marketing dollar more potent.
Dane Saville boasts an eclectic career both inside and outside of automotive retail. He began his career as an educator, learning how to parse complex topics down into digestible tidbits, which he further refined as a communications specialist for the Department of Defense. A few years later, Dane found his way into the marketing department of a 33-store automotive group as a senior editor, getting practical insights by visiting dealerships and shadowing salespeople on the showroom floor, in the lot, and through the entire process. He left to sharpen his copywriting at a global ad agency, where he worked on several national campaigns as a lead copywriter, before helping co-found Reunion Marketing.
Reunion Marketing has more recently been awarded 2nd Place at the Kain Clients and Friends Conference and recognized by Entrepreneur Magazine as one of the 360 best entrepreneurial companies in America.
Dane can be reached via the following ways:
Reunion Marketing is a full-service digital marketing agency, specializing in SEO, SEM, and social media. Our team leverages data from a national dealer network to craft tailored plans for partners based on local search trends and onsite user behavior. Coupling this approach with unrivaled customer service makes Reunion a force among automotive retail vendors.