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The first auto industry “unconference,” Rockstar Auto Conference, will take place on May 13 and 14. This is the ONLY auto industry event that is 100% free! The event will feature incredibly informative road tables, events, and conversations that eliminate the conference mentality and lead the change for the future. One of the programs to take place during the event is Michelle Denogean’s interactive workshop on digital retailing in the automotive industry.

Michelle Denogean

We are currently living in the digital era. Through the internet, we communicate with one another, receive news, and absorb advertisements. For those who own an automotive dealership, digital retailing is an important part of your business. Digital retailing is a buzzword in the industry today and means different things to different people. Through Michelle Denogean’s interactive workshop, individuals can receive a break down of the different flavors of digital retailing. They can also share their best practices and pitfalls, allowing you to prepare your dealership for the digitized transaction.

Online shopping is more popular than ever, but the top online stores aren’t trying to steal your business. Your customers and clients still want to visit your showroom to check out your inventory. However, in order to draw customers to your location, you need to reach out to them online through digital retailing.

Digital retailing in the automotive world requires a balance between digital marketing and physical sales. Advertising your inventory online can help you open up your demographic and bring more people to your dealership. In order to learn more about how to effectively reach your audience through digital retailing, be sure to participate in Michelle Denogean’s interactive workshop at the Rockstar Auto Conference.

Michelle Denogean’s interactive workshop on digital retailing in the automotive industry will take place on May 13 at 10:15 a.m. Make sure to purchase your FREE tickets for the Rockstar Auto Conference for May 13 and 14, 2019. You can do so by visiting

Rockstar Automotive Leadership Event in Las Vegas 150 Days 15 Hours 54 Minutes 12 Seconds