Michelle has been at the forefront of digital marketing for more than 15 years as a thought leader and practitioner. At Roadster, she oversees all marketing and analytics efforts. Prior to that, Michelle was CMO at Edmunds, where she led the integrated brand vision and set the marketing agenda for both consumer and dealer audiences. Before Edmunds, Michelle held executive level roles in marketing and product leadership at eHarmony and Move.com. She is an alum of UCSD and holds an MBA from Pepperdine University.
Rockstar Session – The Truth About Digital Retailing: The Good, The Bad & The Ugly
Digital retailing is a buzzword in the industry today and it means different things to different people. In this interactive workshop we will break down the different flavors of digital retailing and share best practices and the pitfalls to avoid as you prepare your dealership for the digitized transaction.
- Latest Consumer Trends
- Flavors of Digital Retailing (pros & cons)
- How the most successful dealers in the country are making digital retailing work at their dealerships
- Best Practices & Avoidable Pitfalls