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Are you over posting on Facebook?

by | Jan 20, 2018 | marketing, social media | 0 comments

Everyone that knows me well can tell you:  I hate Facebook. Not because of all the ads that seem to be every 3rd post in my feed. And not because of all the fake Russian Spam girls who ‘are looking for someone single to just be good and love them’. And not because of all the friends who Vaguebook post about how their day sucks but “don’t ask me why because I just don’t want to talk about it.”

My reasons for disliking Facebook more each day actually have to do with my circle of “friends” 

I don’t try very hard on social media, and maybe that’s why I don’t have the exposure that some of my “friends” have been getting but I’m ok with that because sometimes, you’re really well known, but it’s not always for the reasons you’re hoping.

Lately I’ve been seeing three things “friends” have been doing that are driving me crazy and those are:

  • People posting 10-20x daily and consuming my timeline
  • People posting memes or color posts for everything
  • Accepting friend requests from everyone including fake accounts so they can say ‘I hit my 5,000 friends limit so like my page’
  • Posting about how this is finally the year that they’re going to ‘stop being nice and start being real’ <note…that’s from the real world in the 90’s so you’re instantly NOT being real at all by copying>

It’s not inherently wrong to do either of the first two things above and I’m not saying that EVERYONE hates what you’re doing if you’re guilty of them. What I am saying is that I see friends, copying friends that are doing these things and it may not be getting the results you want long term. Oh…and I’m saying that I personally hate that you’re doing the things above so you are welcome to unfollow or unfriend me if you like because I won’t miss you on Facebook.

First and foremost, let’s talk about what the above offenders are trying to do: Raise awareness for themselves or their brand so they can sell more product and make more money. Awesome…except for one possibility: You’re pissing off the younger generations.

The younger generations drive everything when it comes to how we should be shaping our businesses since they’re our future customers and they have been leaving Facebook for Snapchat and Instagram for years because they’re annoyed by ‘old folks’  turning Facebook into a place for ads and cyberstalking. No, this isn’t me encouraging you  to go ruin their other favorite social sites…it’s me telling you there is a reason they’re leaving and there is a good chance you’re part of it. 

Facebook began as a place to connect with your friends, your real ones. Then people started using it as a way to ‘build relationships’ with  people they were doing business with. Now it has become an all out contest to see who can vomit out the most information on their timeline or clutter the space with the most ads.

I have friends who are FANTASTIC people that I actually think of as doing good things in the auto industry but their constant Facebook over-posting has lead me to unfollow them, or unfriend them even, because I want to see information from other people on my Facebook feed…and this is where the real problem is…they don’t even realize they’ve been unfollowed or unfriended until they try to tag me in a mass post and then message me saying something like: “hey did I do something wrong, I tried to tag you and couldn’t and then I noticed we weren’t friends anymore…’

Um, if the first time you notice we weren’t friends is when you tried to tag me to market something else of yours, are we really friends?

I had a friend, a real one who I’m also connected with on Facebook, reach out to me and say ‘hey, I haven’t seen your videos on Facebook like I used to each day, have you not been posting, also…I love <name intentionally omitted> but what’s with the 20 posts every single day…I don’t want to unfollow them but I don’t see anyone else on my timeline so I’m about to unfollow them.

I had another facebook friend, again a real one that I’m also connected with on Facebook, message me and say ‘I haven’t seen you posting as much, you ok? Miss your videos dude.’

I’m not saying that my posts are better than anyone else, I’m saying that I did one video per day and maybe one or two small updates posts and when I don’t make a video in a week….people miss it. And I’m not saying they miss it because the quality is so amazing, heck, it’s just me in my car talking about stuff that matters to me.

What I am saying is: when you over post you become noise and people either tune out, or turn off noise.

As I systematically unfollow and unfriend people on a daily basis, birthday reminders are great for looking to ‘see friendship’ then delete anyone who hadn’t interacted in the last 30 days with me, I start getting more and more value from my Facebook feed and I have to say that the drama quotient that I used to see on Facebook has gone down quite a bit.

So how do you do Facebook right?

Below I’ll share a few ways to do it right on Facebook:

  • Step 1 – stop trying to ‘do it right’. People value authenticity so just be yourself and stop making your posts about creating engagement.
  • Step 2 – stop masking your sales pitches for your business inside long videos about other things. If you’re doing a sales pitch, tell people that you’re going to do a sales pitch and guess what, quality people who are interested in your product will show up for that video.
  • Step 3 – decide to be ok with losing ‘friends’. Your message, style, etc., won’t resonate with everyone and that’s ok. If you are losing connections, perhaps you’re keeping the ones that align best with your vision and that should be good enough.

Hopefully this post has some value for you but if not, it’s ok not to share it 🙂

Below are some other articles about why younger generations are bailing on Facebook and a video I did on Facebook etiquette. Hope you enjoy.

In 2015, Huffington post did a great article about this

Fast forward time to 2017 and Anvil is saying ‘bye bye old man facebook’.

Mat Koenig

Mat Koenig

Co-Founder of Rockstar Auto Conference

Mat Koenig is the cofounder of the Rockstar Auto Conference and a 24 year Automotive Industry Veteran. Learn more about Mat at

Rockstar Automotive Leadership Event in Las Vegas 152 Days 19 Hours 59 Minutes 36 Seconds